"...we've teamed up with some Japanese companies to,
basically by 2010, make all our clothing out of recycled
and recyclable fibers. And we're going to accept ownership
of our products from birth to birth. So if you buy a jacket
from us, or a shirt ,or a pair of pants, when you're done
with it, you can give it back to us and we'll make more
shirts and pants out of it.
Which is a different idea about consuming.
Right now the world runs on consuming and discarding,
and we're saying that we're taking responsibility for
our products from birth to birth.
Can you imagine if a computer company said,
"When you're done with your computer, we'll buy it
back from you and make more computers out of it."
Instead, they sell you a computer and you can't
even get service from them!
It's a different way of accepting responsibility."
basically by 2010, make all our clothing out of recycled
and recyclable fibers. And we're going to accept ownership
of our products from birth to birth. So if you buy a jacket
from us, or a shirt ,or a pair of pants, when you're done
with it, you can give it back to us and we'll make more
shirts and pants out of it.
Which is a different idea about consuming.
Right now the world runs on consuming and discarding,
and we're saying that we're taking responsibility for
our products from birth to birth.
Can you imagine if a computer company said,
"When you're done with your computer, we'll buy it
back from you and make more computers out of it."
Instead, they sell you a computer and you can't
even get service from them!
It's a different way of accepting responsibility."
